Customer Service is central to any brand. Quite often customers will remember you for the actions you take when things don't always go 100% to plan. They understand that things can not work but it is how you deal with customers in this situation which can make or break your brand. Deal with a situation poorly and word of mouth spreads, poor reviews will come in and it will make it harder to get that next customer. Deal with a situation in a positive way and the opposite can happen. We offer some important customer service models to help put some of this exceptional customer service on auto pilot.