Custom Models are where AI gets really interesting. All of our generic models provide a great assistance with generic writing and creating of content. They do not however go deep into a problem of an individual or business or create something uniquly tailored towards those needs. To get the most out of AI, you need to train it for a specific usecase. When we create a model to put out to everyone, we do so with the knowledge that it will help the most people possible without going too much in depth.